Campaign "Healthy China 2030" - less pork on the plate There is already a pondering. After a decade-long growth in Chinese pig production and at least the same consumption development It should be noted in the course of 2017 that , despite an almost 40% fall in prices, consumers are no longer consuming pork compared to the previous year. The income trend is +6% per year. The assumption, initially assumed, that domestic production was once again strong, is disproved by cattle stocktaking.Although imports have risen to record highs in the previous year, they are still declining considerably this year. Thus, only a change in eating habits is left as the cause of explanation. China is in a new stage, where the consumption of pork and other food is no longer practiced according to the motto of "more is better". In fact, the young population of the 20 to 35-year-olds in the urban centers can be seen as falling to approx. 10% meat consumption and prefer more fruits and vegetables to their meals. Vegetable sales alone grew by 30% in 2016 alone.The new "healthy" nutritional awareness is no coincidence. Under the Chinese 10-year plan "Healthy China 2030 ", the less fat, salt and sugar-rich diet is given high priority. Childhood obesity and increasing heart disease as a result of imbalanced diet have been clearly denounced with state campaigns.The message now seems to have ignited among young consumers of the upper middle class and the upper class . "Modern western lifestyle" is not only a fashion gag, but is obviously taken seriously and spread quickly by the new social media. If the new consumption behavior actually solidifies and is not just a temporary fashion phenomenon, all previous forecasts are for the further development of the Chinese pig meat market and the possible import potential to rethink. Nevertheless, one should not blacken.China remains the world's largest pigmeat with potentially stagnating to only moderate growth rates . The forthcoming restructuring from backyard maintenance to modern and environmentally friendly production in the restricted permissible processing areas slowed down a strong increase in self-sufficiency for the time being. The above-average Imports will remain for the time being, even if they no longer have the record level of the previous year . As the largest supplier, the EU is particularly affected.
